Research laboratory in management sciences and economics for food consumption and innovation - LARGECIA

Director - Professor Jean-Marc FERRANDI

Contact : jean-marc.ferrandi(at)oniris-nantes.fr

Key words

Food industry / Management / Economics / Stakeholders strategy and organizational strategy / Consum’actor / Proximity / Relational Marketing Management / Logistics / Quality labels / Performance / Sustainable development

Research thematics

  • New form of collective organization (eg AMAP)

  • Proximity: impact of different forms of proximity on the organization and consumption in food chains

  • Determination of the perceived proximity of the food

  • Strategies of stakeholders in food chains (animal, plant)

  • Labels, labels of origin and other signs of quality: marketing and strategic analysis

  • Logistic coordination and inventory management

  • Development of performance measure indicators for food stakeholders